学术不端类事件网络舆论形成要素研究--以张裕卿被实名举报学术造假事件为例

Research on the Formation Factors of Network Public Opinion in Academic Misconduct:Case Study of Event on Zhang Yuqing Reported Academic Fraud by Real Name

[目的/意义]旨在探讨学术不端类事件网络舆论形成要素。[方法/过程]基于扎根理论的研究方法,通过分析新浪微博用户评论数据,经开放编码、主轴编码和选择编码,归纳影响学术不端类事件网络舆论形成的要素。[结果/结论]具备“公共性”的涉事主体、涉及社会敏感问题且结果具有争议性的议题更易引发网络舆论,公众的负面情绪以及涉事主体“否认”的处理方式更易刺激网络舆论的形成。因此,学术不端类事件网络舆论的形成受涉事主体、议题性质、公众态度等要素影响。

[Purpose/significance]The paper is to explore the forming factors of network public opinion of academic misconduct event.[Method/process]Based on the research method of grounded theory the paper analyzes the data of Sina Weibo user’s reviews and summarizes the factors that affect the formation of network public opinion of academic misconduct events through open coding spindle coding and selective coding.[Result/conclusion]The subjects with“publicity”and the topics with social sensitive issues and controversial results are more likely to trigger network public opinion and the negative emotions of the public and the“denial”treatment of the subjects are more likely to stimulate the formation of network public opinion.Therefore the formation of network public opinion of academic misconduct events is affected by the subject involved the nature of the issue the public attitude and other factors.