乡村振兴背景下广西农民专业合作社农产品电商发展瓶颈及对策分析

Analysis on the Bottleneck and Countermeasures of Agricultural Products E-commerce Development of Guangxi Farming Cooperatives under the Background of Rural Revitalization

【目的】探索解决广西农民合作社农产品电商发展瓶颈,引领农民增收致富。【方法】通过文献调查、问卷调查、实地走访的调查方法,收集有关广西农民合作社农产品电商发展的信息数据并分析其发展现状,针对其发展瓶颈提出相应对策。【结果】研究发现:广西农民专业合作社在开展农产品电商过程中存在的产品品质参差不齐、仓储及物流条件差、自主品牌缺乏、农产品电商意识不强、电商人才短缺等问题。【建议】推进产品规模化及标准化建设、完善合作社冷链物流体系、鼓励合作社自主品牌建设、加强电商人才培训和引进、选择适合自己的农产品电商模式等,助力合作社农产品电商发展,实现乡村振兴。

【Objective】Explore to solve the bottleneck of agricultural products e-commerce development of farmer cooperative in Guangxi,and lead farmers to increase their income and become rich.【Method】Through literature survey,questionnaire survey and field visit,information and data related to the development of agricultural products e-commerce of Guangxi farmer cooperative were collected,its development status was analyzed,and corresponding countermeasures were put forward for its development bottleneck.【Result】The research found that there were some problems in the process of developing agricultural products e-commerce in Guangxi farmer cooperative,such as uneven product quality,poor storage and logistics conditions,lack of independent brands,weak awareness of agricultural products e-commerce,and shortage of e-commerce talents.【Suggestion】Promote the construction of large-scale and standardization of products,improve the cooperative cold chain logistics system,encourage the construction of independent brands of cooperative,strengthen the training and introduction of e-commerce talents,choose suitable agricultural products e-commerce mode,etc.,to help the development of agricultural products e commerce of cooperative and realize rural revitalization.