历史文化区的可持续发展与游客满意度:影响因素与特征

Sustainable Development and Tourists’Satisfaction in Historical Districts:Influencing Factors and Features

如何实现历史文化区的可持续发展与保护是一个值得研究的课题。作为更新城市空间的重要途径,历史街区的旅游业开发是重新分配城市功能和增加城市活力的有效解决方案。本文以韩国仁寺洞为例,以550份问卷为基础,对历史街区的游客满意度进行了评估。该问卷包含33个评估指标,以李克特量表的形式衡量受访者对仁寺洞的主观判断和满意度。研究结果表明:(1)仁寺洞游客满意度评价共包括6个方面:历史元素的体现、传统与现代的交融、行业分布和类型、消费者需求、街道布局与功能、景观美化。(2)在综合影响因素分析中,"传统与现代的融合"的权重最高,而"行业分布和类型"的权重最低。(3)对公因素权重和公因素满意度的分析表明,"传统与现代的融合"和"街道布局与功能"是需要改进的部分,"消费者需求"也有很大的提升空间。研究结果将有助于增强历史街区的旅游体验,为历史街区的有效保护和可持续发展提供理论依据和实践经验参考。

Determining how to achieve sustainable development and protection of historical districts is a worthwhile research topic.As a vital way to update urban space,tourism development in historical districts is an effective tool for redistributing urban functions and increasing urban vitality.This paper takes the Insa-dong in South Korea as a case study for the evaluation of tourist satisfaction in historical districts,based on 550 questionnaires.The questionnaire contains 33 evaluation indicators,and the subjects’subjective judgment and satisfaction with Insa-dong are measured in the form of the Likert scale.Using SPSS to analyze tourists’satisfaction with historical districts,this studyfinds that:(1)The tourist satisfaction evaluation of Insa-dong includes six dimensions in total:"Embodiment of historical elements","The blend of tradition and modernity","Industry distribution and type","Consumer demand","Street layout and function"and"Landscaping".(2)"The blend of tradition and modernity"has the highest weight while"Industry distribution and type"has the lowest one in the analysis of factors influencing overall satisfaction.(3)The analysis of the common factor weights and the common factor satisfaction levels shows that"The blend of tradition and modernity"and"Street layout and function"are the parts that need to be improved."Consumer demand"also has a lot of room for promotion.The research results will be beneficial for enhancing the tourist experiences of historical districts and they provide a theoretical basis and practical experience reference for effective protection and sustainable development of historical districts.