政企合作模式下的交通旅游融合应用设计研究

Research on the Application Design of Transportation and Tourism Integration under the Mode of Government Enterprise Cooperation

在促进交旅融合发展的多项利好政策不断出台的背景下,在理念创新、技术创新与模式创新等一系列创新要求的驱动下,交通旅游融合发展衍生了新的市场需求,各级政府部门和社会各界高度关注该领域带来的消费增长极。文章从数据融合、能力复用、资源共享、优势互补的角度,提出一种政企合作模式下的交通旅游服务大数据应用设计方案,并结合游客及城市管理需求,梳理平台功能。

Under the background of the continuous introduction of a number of favorable policies to promote the integrated development of transportation and tourism,and driven by a series of innovative requirements,such as concept innovation,technology innovation and mode innovation,the integrated development of transportation and tourism has derived new market demands.Government departments at all levels and all walks of life pay close attention to the consumption growth pole brought by this field.From the perspectives of data fusion,capability reuse,resource sharing,and complementary advantages,this paper puts forward a application design scheme for big data of transportation and tourism services under the mode of government enterprise cooperation,and combined the needs of tourists and urban management to comb the platform functions.