浅谈新中国农业建设题材宣传画的图像风格演变

A Brief Analysis on the Evolution of Styles of Posters Themed on New China’s Agricultural Construction

宣传画是一种强调政治宣传性的招贴艺术,它在推广国家方针政策、歌颂伟人、号召广大群众生产斗争等方面发挥了重要作用。众所周知,农业建设在社会主义建设中处于基础性地位,从开展“土地改革”到实行“农业合作化”,新中国各个时期的农业政策、时代精神、社会憧憬都一定程度的体现在这一时期的宣传画中。本文聚焦新中国从“过渡时期”到“文化大革命”时期(1949—1977年)与农业建设相关的宣传画图像。并将分为三个阶段来讨论这一时期宣传画图像风格的演变。

Posters are one kind of poster art emphasizing political propaganda,which has exerted considerable influence on promoting national principles and policies,praising the great men,calling on the public to struggle for production,etc.It is universally acknowledged that agricultural construction lies in the fundamental position in the socialist construction.Agricultural policies,spirits of those times,and social visions in different periods of new China had been portrayed in the posters in the respective periods from“Land Reform”to“Agricultural Cooperation”.This article focuses on the posters relating to agricultural construction in the periods from“Transitional Period”to Cultural Revolution”(1949—1977)and discusses changes in poster styles of this period in three phases.