数字经济驱动下文化产业发展策略研究

The Transformation and Development of Cultural Industry Driven by Digital Economy

随着数字经济浪潮席卷全球,文化产业在数字经济的驱动下实现了价值链的分工与转型。我国数字文化产业需要充分利用万物互联推动数字文化产业多元化发展,扩展内容平台边界实现信息、商品、服务的跨界融合,提升互动体验和激发创新思维为创客赋能,同时文化企业要密切关注技术曲线发展趋势并做针对性战略规划。

With the development of digital economy in the world,the cultural industry has realized the division of labor and transformation of the value chain driven by the digital economy.Digital Cultural industry needs to use the Internet to promote the diversified development of the digital cultural industry,expand the boundaries of content platforms to achieve cross-border integration of information,goods,and services,enhance interactive experience and stimulate innovative thinking to empower makers.At the same time,cultural enterprises should pay close attention to the development trend of technology curve and make targeted strategic planning.