人工智能对客户资本投资协和谬误的矫正

Remedy of Artificial Intelligence for Cooperation Problems in Customer-Capital Investment

通过客户资本投资拓展企业价值增值空间是“后疫情”时代世界经济下行压力增大环境下企业的一项现实选择。由于投资客体具有较强的心理偏差,且投资效率受到外部个体认知、情绪与心智等非物质因素的影响,因而投资主体在面对失策投资项目时陷入“协和谬误”的概率高于物质资本投资。在进行心理归因的基础上,结合客户资本投资中沉没成本的特质,企业可借助于大数据技术与人工智能手段构建投资链全程数据存储与风险识别机制;同时,引入基于“斯多葛控制二分法”的风险管理理念,配之以关系契约为纽带的治理模式,强化客户的“心理所有权”,从“供给端”创造需求、引领消费,引导前期投入实现后续迁移。

Expanding corporate value-added space by means of customer capital investment is a king of realistic choice in the post-pandemic era characterized as the global economy depression.The possibility of"Cooperation Problem"in the field of customer investemnt is higher than than of material investment items in that mental deviation of investing objects is considerable and some non-material ele-ments such as cognition,emotion as well as mind affect investment efficiency.Based on the attribution and according to the nature of sunk cost,it is advisable for businesses to introduce big data technology and artificial intelligence aimed at the development of during-whole-process data storing&risk identification mechanism;Meanwhile,the introduction of"Stoic Dichotomy of Control"and relation-contracts governance is helpful to enhance customers'"mental ownership",which is constructive to create demand,guide consumption and lead the rational transition from former investments to later projects.