“十三五”时期浙江省体育产业发展区域性特征研究

Research on the Regional Characteristics of Sports Industry Development in Zhejiang Province during the"Thirteenth Five-Year Plan"Period

研究以浙江省“杭-宁-温-金”四大都市区作为区域划分依据,运用数理统计法,对“十三五”期间浙江省四大都市区体育产业发展过程中所呈现的区域性特征进行分析研究。发现浙江省体育产业发展的区域性特征包括:体育产业经济增长效应逐年增长;体育服务业所占比率不断增高;体育制造业占比有所下降;品牌赛事数量增加,分布仍有偏差;体育特色小镇逐年增加,分布相对均衡;体育产业基地数量增多,类型日趋丰富;体育产业社会投资不断增加,参与主体多元。

In this study,the regional characteristics of the sports industry in the four major metropolitan areas of Zhejiang Province during the"13th Five-Year Plan"period were analyzed and studied by using mathematical statistics method based on the regional division of the four major metropolitan areas of Zhejiang Province,namely Hang-Ning-Wen-Jin.It is found that the regional characteristics of sports industry development in Zhejiang Province include:the economic growth effect of the sports industry increases year by year;The proportion of the sports service industry is constantly increasing;The proportion of the sports manufacturing industry decreased;The number of brand events increases,but the distribution is still biased.Sports characteristic towns are increasing year by year,and the distribution is relatively balanced;The number and types of sports industrial bases are increasing.Social investment in the sports industry is increasing,and the participants are diversified.