摘要
在后疫情时代,随着人们对体育健康的不断重视,体育产业发展迅速,体育产业中的炫耀性消费因其褒贬不一、特征鲜明受到大众瞩目。文章将体育消费分类为实用性体育消费与炫耀性体育消费两种,透过二者之间的关系着重对炫耀性体育产业的发展趋势进行探讨,阐述了对炫耀性体育消费的认识,并提出对炫耀性体育产业的反思,希望为体育消费研究、体育项目发展研究等提供启发。
In the post-epidemic era,with people pay more attention to sports health,the sports industry has developed rapidly.Conspicuous consumption in the sports industry has attracted public attention due to its mixed praise and distinctive features.This article categorizes sports consumption into practical sports consumption and conspicuous sports consumption.After analyzing the relationship between two industries,it focuses on the development trend of the conspicuous sports industry expounds the understanding of conspicuous sports consumption and proposes the reflection on the conspicuous sports industry,hoping to inspire sports consumption research and sports development research.
作者
王世军
WANG Shi-jun(Zhengzhou Technical College, Zhengzhou 450010, China)
出处
《浙江体育科学》
2021年第5期37-41,共5页
Zhejiang Sport Science
基金
2021年河南省教育厅人文社科项目“炫耀性体育消费发展现状及对策研究”(2021-ZZJH-495)
2020年河南省社科规划年度项目“黄河流域传统体育与旅游融合发展实现路径研究”(2020BTY022)
2021年河南省高等职业学校青年骨干教师培养计划“黄河流域体育产业高质量发展的驱动机制研究”。
关键词
体育产业
炫耀性
体育消费
符号价值
sports industry
conspicuous consumption
sports consumption
symbolic value
