江西省上饶市美食旅游开发策略研究

On Development Strategies of Food Tourism in Shangrao City of Jiangxi Province

上饶市位于江西省东北部,优越的自然条件为上饶提供了丰富的物产资源,也为发展美食旅游提供了得天独厚的环境。通过分析上饶市美食旅游发展现状,了解上饶市美食资源、美食旅游市场消费、美食旅游产业发展现状,发现上饶市美食旅游存在的问题,进而提出创新产品的样式与内容、整合美食产品,打造特色美食产品街区等美食旅游开发策略,以期为上饶市美食旅游开发提供思路。

Located in the northeast of Jiangxi Province,Shangrao City is renown for its superior natural conditions.Blessed with rich resources,it has a unique environment for the development of food tourism.By analyzing the status quo of the development of food tourism in Shangrao City,this paper inquires into its food resources,the consumption in its food tourism market,and the development of its food tourism industry.Despite the apparent advantages,there are problems to be addressed:firstly,food tourism resources are scattered and on small scales;secondly,food tourism products are not well-known;thirdly,the level of food tourism consumption is low;lastly,food tourism talents are rare.Analyzing these problems,this paper eventually offers the strategies of developing food tourism products:innovating the style and content of products,integrating food products and creating characteristic food product blocks.Hopefully it will provide ideas for the development of food tourism products in Shangrao City.