汶川县乡村旅游创新创业大生态系统研究

Research on the Innovation and Entrepreneurship Ecosystem of Rural Tourism in Wenchuan County

文章以现代全域旅游业提升、乡村创新创业生态系统构建分析为目标,探寻汶川县旅游可持续发展的最佳途径。汶川县乡村旅游创新创业大生态系统主要由供给系统、需求系统、保障载体系统三部分组成。做大“旅游业态培育”产出功能,为社会提供各类产品和服务,是其服务体系的表现。乡村旅游创新创业生态系统有利于创业主体与各利益主体之间、创业主体与环境之间的互动交融,带动汶川全域旅游业持续繁荣发展。

Taking the promotion of modern global tourism and the construction of rural innovation and entrepreneurship ecosystem as its goals,the article explores the best way to upgrade the sustainable development of rural tourism.The rural tourism innovation and entrepreneurship ecosystem of Wenchuan County is mainly composed of supply system,demand system and guarantee carrier system.Expanding the output function of“tourism format cultivation”and providing various products and services for the society are the performance of its service system.The rural tourism innovation and entrepreneurship ecosystem is conducive to the interaction between and integration of entrepreneurs and various stakeholders,between entrepreneurs and the environment,and contributes to the prosperity and sustainable development of global tourism in Wenchuan.