居民满意度视角下民族地区乡村旅游发展策略研究--以甘南藏族自治州为例

Rural Tourism in Ethnic Areas from the Perspective of residents'Satisfaction Research on Development Strategy:Take Gannan Tibetan Autonomous Prefecture as an example

从居民满意度的视角出发,探讨民族地区乡村旅游的发展策略,坚持了以人民为中心的发展思想,是贯彻党的民族政策的重要体现。以甘肃省甘南藏族自治州为研究区域,采用访谈法和问卷调查法,结合模糊综合评价法和IPA分析法,对甘南藏族自治州乡村旅游居民满意度进行分析,并提出以下发展策略:加强乡村旅游与其他产业的融合以提高居民收入水平,完善基础设施建设并加强生态环境保护,引导居民树立全域旅游意识和健全乡村旅游组织运营机制。

From the perspective of residents’satisfaction,to explore the development strategy of rural tourism in ethnic areas is not only an important embodiment of the party’s ethnic policy,but also adhere to the people-centered development idea.Taking Gannan Tibetan Autonomous Prefecture as the research area,this paper analyzes the satisfaction of rural tourism residents in Gannan Tibetan Autonomous Prefecture by using interview method,questionnaire survey method,fuzzy comprehensive evaluation method and IPA analysis method,and puts forward the following development strategies:Strengthen the integration of rural tourism and other industries to improve the income level of residents;Improve infrastructure construction and strengthen the protection of ecological environment;Guide the residents to set up the consciousness of all-for-one tourism;Improve the operation mechanism of rural tourism.