基于多维大数据的高价值用户定位及网络感知保障体系研究

Research on high value user positioning and network perception guarantee system based on multidimensional big data

本成果主要应用基于5维8因的价值评估模型,通过采用层次分析赋权法,并结合时间和场景,精准定位全网的高价值用户聚集区域。同时依据科学的数据融合规则,将价值、感知、网络等多维数据进行分权融合,栅格地理化定位呈现用户价值分布情况,从而进一步建立高价值用户保障体系,有效提升用户感知。

This achievement mainly applies the value evaluation model based on 5-dimension and 8-factor,and accurately locates the high-value user gathering area of the whole network by using AHP weighting method and combining time and scene.At the same time,according to the scientific data fusion rules,the value,perception,network and other multidimensional data are decentralized fusion,grid geographic positioning presents the distribution of user value,so as to further establish a high-value user protection system and effectively improve user perception.