民族地区传统出版社融合转型路径研究——以漓江出版社为例

Research on the Integration and Transformation Path of Traditional Publishing House in Ethnic Regions--Taking Lijiang Publishing House as an Example

近年来,新兴出版方式广兴,传统出版与新兴出版的融合渐成大势。以民族地区建社历史久、在融合出版实践中具有一定成果的漓江出版社作为个案研究的对象,总结出漓江出版社“三位一体,纵横发展”的融合出版路径。漓江出版社以纸质出版为核心,横向发展空间出版,纵向繁荣数字出版,三位一体,形成了文字、图片和视频融合呈现,出版社、高校和地方机构融合互补,平台、论坛和运营融合推广的融合出版思维,在民族地区出版社中独树一帜。

In recent years,new publishing methods are flourishing,and the integration of traditional publishing and new publishing has become a general trend.The author chose Lijiang Publishing House,which has a long history of publishing in ethnic areas and has achievements in the practice of publishing fusion,as the object of the case study,and summarized Lijiang Publishing House's fusion publishing path:Three publishing methods are carried out at the same time,developing both vertically and horizontally.Lijiang Publishing House takes paper publishing as its core,develops spatial publishing horizontally and flourishes digital publishing vertically.It is unique among publishing houses in ethnic regions,with its integrated publishing thinking of integrating text,pictures and videos,integrating publishing houses,universities and local institutions,and integrating platforms,forums and operating departments.