全媒体时代区域传统文化创新传播途径研究--以阜阳地区传统文化传播为例

A Study on the Innovative Communication Channels of Regional Traditional Culture in the Era of All-media--Taking the Communication of Fuyang Traditional Culture as an Example

区域文化是区域社会的重要组成部分,是区域社会经济发展的重要资源,有效传播区域传统文化也是保障中华文明持续发展繁荣的重要动力。进入全媒体时代,文化传播的内容、途径与方式已发生了巨大变革,受众对文化产品的审美需求和接纳也产生了新变化。以阜阳地区的传统文化传播为例,思考如何通过思路革新和技术创新促进传统文化资源的开发和价值实现,能更好地把区域文化研究与区域社会经济建设相结合,提高区域文化对外的传播力和竞争力。

Regional Culture is an important part of regional society and an important resource of regional social and economic development.Effective dissemination of regional traditional culture is also an important driving force to ensure the continuous development and prosperity of Chinese civilization.In the era of all-media,great changes have taken place in the contents,ways and means of cultural communication,and new changes have taken place in the audience's aesthetic needs and acceptance of cultural products.This paper takes the traditional cultural communication in Fuyang as an example,considering how to promote the development and realization of the value of traditional cultural resources through the innovation of ideas and technology,which can better combine the research of regional culture with the construction of regional social economy,to improve the dissemination and competitiveness of regional culture.