Cinema 4D三维软件在电商广告开发中的应用

Application of Cinema 4D 3D software in e-commerce advertising development

随着我国经济和互联网的快速发展,网络购物的热度居高不下,消费者的选择也越来越多,电商的卖家不推广就没有流量和转化率。电商广告的复杂度也逐渐由2D的扁平化向着3D方向改变,以此吸引消费者的眼球。Cinema 4D三维软件是3D电商广告开发中常见的工具,文章探讨其在电商广告中渲染器和高级特效的相关应用,为电商卖家更好地引入流量和提高转化率探索一条新的路径。

With the rapid development of China’s economy and the Internet,the popularity of online shopping remains high,and consumers have more and more choices.Without the promotion of e-commerce sellers,there will be no flow and conversion rate.The complexity of e-commerce advertising is gradually changing from 2D flat to 3D,in order to attract the attention of consumers.Cinema 4D 3D software is a common tool in the development of 3D e-commerce advertising.This paper discusses its application in e-commerce advertising renderers and advanced special effects,and explores a new path for e-commerce sellers to better introduce traffic and improve the conversion rate.