基于数字足迹的重庆旅游流空间网络结构研究

Research on Spatial Network Structure of Chongqing Tourist Movement Based on Digital Footprint

掌握城市内部旅游流的流动规律和结构特征是科学进行旅游规划和构建合理的城市旅游空间的依据。以网络关注度和网络游记为旅游数字足迹的代表,运用社会网络分析方法和GIS空间分析方法对重庆旅游流客源市场空间分布和旅游流网络结构特征进行分析,并为重庆市未来旅游规划提出针对性建议。

Understanding the movement rules and structural characteristics of urban internal tourist movement is the basis for scientific tourism planning and constructing a reasonable urban tourism space.This paper takes network attention and online travel notes as the representative of tourism digital footprint and analyze the spatial distribution of tourist movement market and the characteristics of tourist movement network structure in Chongqing by the social network analysis method and GIS spatial analysis method.Finally,targeted suggestions are made for the future tourism planning of Chongqing city.