价值链视角下河南省农产品品牌建设研究

Research on the Brand Construction of Agricultural Products in Henan Province from the Perspective of Value Chain

价值链是"三链同构"的一个方面,通过农产品品牌建设可以助力价值链的建设。河南省作为农业大省,虽然农产品品牌建设一直在发展推进,但是还存在一些问题,文章分析了农产品品牌建设的现状,分析了存在的问题,提出相应的对策,旨在更好地促进农产品品牌建设。

The value chain is one aspect of the three chains with the same structure,and the brand building of agricultural products can help promote the construction of the value chain.As a major agricultural province in China,although the brand building of agricultural products has been developing and advancing in Henan Province,there are still some problems.This article analyzes the brand building of agricultural products of current situation,puts forward the problems and corresponding countermeasures,in onder to promote the brand building of agricultural products.