摘要
本文阐述了桶装啤酒新产品开发质量管理的目的和工作重点,对啤酒新产品开发流程及关键步骤进行说明,运用产品定位分析、新产品市场测试等方法,总结了桶装啤酒新产品开发质量管理的相关要求和注意事项。
This article describes the purpose and focus of the quality management of new product development for keg beer,explains the development process and key steps of new keg beer products,and uses methods such as product positioning analysis and new product market testing to summarize the relevant requirements and precautions for the quality management of beer new product development.
作者
朱玉魁
张宇锋
ZHU Yukui;ZHANG Yufeng(Hunan Zhujiang Brewery Co.,Ltd.,Xiangtan 411228,China)
出处
《现代食品》
2021年第12期35-38,共4页
Modern Food
关键词
桶装啤酒
新产品开发
质量管理
keg beer
new product development
quality management