融媒体时代影视人类学写作的新动态

New Trends of the Writing of Visual Anthropology in the Era of Integrated Media

围绕新媒体形成的"全民生产、全民消费"的影像生产-消费模式,不仅丰富了人类看世界的角度和表达自我的方式,而且将人类学的田野拓展到了现实的虚拟世界中,促使影视人类学将目光聚焦于新媒体影像的文化书写问题。从影视人类学与媒介研究的交叉视野出发,对融媒体时代多主体、多屏幕、多视角、强互动等特征进行解读,可以发现微纪录、短视频等新形态影像的人类学价值,进而可以探析到影视人类学在融媒体语境下运用感觉、全媒体书写以及影视人类学运用等写作新动态形成的可能性。

The visual mode of production and consumption surrounding the integrated media not only enhances the perspective human look at the world and the expression of themselves but also extends the field of anthropology into virtual world,which promotes visual anthropology to focus on the cultural writing of new media image.Starting form the inter-connected perspective of visual anthropology and media studies,an analysis of the characteristics of the integrated media,such as multiple subjects,screens and perspectives and strong interaction,can discover the anthropological values in micro documentaries,short video and other new forms of images.Furthermore,it is possible to explore the possibilities of visual anthropology in the context of integrated media in terms of feeling use,all media writing and new writing trends.