泰州市农村电商发展问题及对策研究

Problems and countermeasures of rural e-commerce development in Taizhou city

随着电子商务经济与现代化技术手段的发展,农村电子商务经济的发展越来越快,尤其在完善农村产业的布局、推动农村农业供给侧结构性改革方面的作用愈加突出,为乡村振兴增添了强大内驱力。本文以乡村振兴为时代背景,对泰州市农村电子商务的难题以及原因予以明确,在此基础上,给出了有关泰州农村电子商务发展途径的对策建议,以促进乡村电子商务的持续发展。

As the e-commerce economy and modern technical means develops,the development of rural e-commerce economy is more faster than before,especially in improving the layout of rural industries,promoting the supply-side structural reform of rural agriculture,adding a strong internal driving force for rural revitalization.Based on the background of rural revitalization,this paper clarifies the problems and reasons of rural e-commerce in Taizhou,putting forward countermeasures and suggestions on the development of rural e-commerce on this basis,so as to promote the sustainable development of rural e-commerce.