基于用户共情的高校校园文化创意产品设计研究

RESEARCH ON DESIGN OF UNIVERSITY CAMPUS CULTURAL CREATIVE PRODUCTS BASED ON USERS’EMPATHY

用户共情是情感化设计中的一种设计理念。文章首先阐释了用户共情和校园文化创意产品的相关概念;然后,分析了当今高校校园文化创意产品现存问题,继而讨论了基于用户共情的高校校园文化创意产品设计意义;最后,提出相应的设计策略,并应用于实践。通过文章的研究,以期为高校校园文化创意产品的设计提供新思路。

User empathy is a design method of emotional design.The article first explains the relevant concepts of user empathy and campus cultural creation,then analyzes and summarizes the current situation,then discusses the value of empathy theory applied to the design of college campus cultural and creative product,Finally,the corresponding design strategy is proposed and applied in practice.This paper is designed to provide new ideas for the design of college campus cultural and creative products.