语言景观视角下私人标牌的语言权势研究--以武汉市商业街为例

Language power of the private shop signs in urban Wuhan from the perspec⁃tive of linguistic landscape

随着社会语言环境日趋多元化,语言权势问题逐渐受到关注。本文采取语言景观研究的视角,关注武汉市的城市语言生态中商业街的私人标牌,分析标牌中所蕴含的语言权势关系。本文通过实地调查武汉市三条主要商业街的语言实态,对体现语言权势的语码特征进行描述,进而分析语言权势特点与群体地位、行业属性、语言政策、英语传播等四个方面的关系。研究结果能为城市语言规划和语言服务的管理者和研究者提供参考。

With the increasing diversity of the social language environment,the topic concerning lan⁃guage power has attracted more and more attention.Taking the private shop signs in major com⁃mercial streets in Wuhan as the research object,this study focuses on the language power behind the linguistic signs from the perspective of linguistic landscape.Through data collection and demonstration of the code features on the signs,the research finds that the language power depends on the group status of the language users,industry attributes,language policies and the spread of English,providing reference for language service and management.