共享自行车及小汽车使用行为交互影响作用研究

Research on the Interaction Between Shared Bicycle and Car Use Behavior

为了从社会心理学层面更为深入地挖掘共享自行车出行与小汽车出行之间的交互影响作用,本研究基于网络调查数据分析了共享自行车用户人口统计属性、转移方式来源、出行方式组合模式、出行目的及出行频率等特征,并构建了共享自行车与小汽车使用行为交互影响的结构方程模型.研究结果显示:共享自行车使用障碍(如共享自行车车辆不足等)会减少共享自行车的使用,而小汽车使用障碍(如小汽车停车费用升高及停车不便等)不仅会减少小汽车的使用,也会在一定程度上促进共享自行车的使用,并且小汽车使用障碍对共享自行车使用意愿产生的影响大于共享自行车使用障碍产生的影响.因此,在短距离出行中小汽车使用相关管理对策的制定尤为重要.研究结论为促进绿色交通出行相关对策的制定提供了借鉴.

To better understand the interaction between shared bicycle travel and car travel from the perspective of social psychology,this paper analyzed the user demographic characteristics,source of transfer mode,combination mode of travel mode,travel purpose and travel frequency of Shared bicycles,and developed a structural equation model of the interaction between Shared bicycles and cars based on network survey data.The research results show that some barriers to shared bicycles use,such as lack of shared bicycles,will reduce the use of shared bicycles;while some barriers to car use,such as higher parking costs and inconvenient parking,will not only reduce the use of cars,but also promote the use of shared bicycles to some extent.Moreover,the impact of car use barriers on the willingness to use shared bicycles is greater than that of shared bicycle use barriers.Therefore,it is particularly important to formulate relevant management countermeasures for the use of cars in short distance travel.The conclusion provides a reference for the formulation of relevant countermeasures to promote green transportation.