“微时代”背景下高职院校宣传思想工作路径探究--以湖北生态工程职业技术学院“微宣传”为例

The Propaganda and Ideological Work Path of Higher Vocational Colleges under the Background of“Micro-era”

以短小精炼为特征的文化传播发展阶段的“微时代”使社会的信息生产和传播发生了根本性变革,高职院校在开展宣传思想工作时,需全面了解“微时代”的传播规律,着重提升理论引导与舆论影响能力。在实践层面上,需要着力体系构建、规律适应、成效把控,全面提升宣传思想工作能力。文章着重探讨“微时代”背景下高职院校宣传思想工作路径的实践决择,并分析其运作的方式,以期促进高职院校宣传思想工作的有效开展。

The advent of"micro era"in the cultural communication development stage characterized by short and refined changes the way of social information production and communication.Higher vocational colleg⁃es need to fully understand the communication law of"micro era"and enhance the ability of theoretical guidance and public opinion influence.At the practical level,it is necessary to focus on system construction,law adapta⁃tion and control of results,and comprehensively improve the ability of propaganda and ideological work.The arti⁃cle focuses on the selection of propaganda and ideological work path in the micro era and analyzes how it func⁃tions to promote the effective development of propaganda and ideological work of higher vocational colleges.