跨境电商平台自建海外仓分析--以京东物流为例

Analysis of Self-built Overseas Warehouses by Cross-border E-commerce Companies--Taking JD Logistics as An Example

以京东物流为例,运用SWOT分析方法,具体分析跨境电商平台自建海外仓的优势、劣势、机会与挑战,发现早期海外仓建设投入已经形成良性循环,新技术与政策出现为跨境电商自建海外仓创造机会,依然存在有关的资金管理风险等问题与挑战。针对我国跨境电商平台自建海外仓存在的成本控制等问题提出了相关建议。

Taking JD.com as an example,this paper explained and analyzed the strengths,weaknesses,opportunities and threats of cross-border e-commerce platform self-built overseas warehouse by using SWOT analysis method.It found that the early investment in overseas warehouse construction had formed a virtuous circle,the emergence of new technologies and policies had created opportunities for cross-border e-commerce companies to build overseas warehouses.Besides,there were still problems and challenges about capital management risks related.Finally it put forward some relevant suggestions in response to the cost control problems of Chinese cross-border e-commerce platform self-built overseas warehouses.