摘要
通过家具制造业上市公司出口情况以及跨境电商公司家具品类销售状况对当前家具行业跨境电商的发展现状进行分析,运用SWOT模型对家具行业跨境电商发展现状进行梳理总结,从产品和发展模式两方面预测了家具行业跨境电商的发展趋势,针对家具行业未来发展提出了相关建议。研究表明:未来很长一段时间跨境电商将会是家具行业的发展趋势,并且在疫情背景下,未来智能办公家具还有很大的发展潜力;而家具行业跨境电商模式更趋向于:跨境小宗交易模式以及海外仓模式。
This paper analyzed the current development status of cross-border e-commerce in the furniture industry through the export status of listed companies in the furniture manufacturing industry and the sales status of furniture categories of cross-border e-commerce companies.It used SWOT model to sort out and summarize the development status of cross-border e-commerce in the furniture industry,and to predict the development trend of cross-border e-commerce in the furniture industry from two aspects of product and development model.In the end it put forward relevant suggestions for the future development of the furniture industry.The results showed that cross-border e-commerce would be the development trend of the furniture industry for a long time in the future,and the smart office furniture still had great development potential in the futurein the context of the epidemic.And cross-border e-commerce model of the furniture industry tended to be cross-border small transaction model and overseas warehouse model.
作者
胡佳男
许向阳
HU Jia-nan;XU Xiang-yang(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)
出处
《中国林业经济》
2021年第5期66-69,共4页
China Forestry Economics
关键词
跨境电商
家具行业
现状分析
前景预测
cross border e-commerce
furniture industry
current situation analysis
prospect forecast