意识形态的空间化:红色标语宣传与红色经典电影中的标语元素分析

Dimensions of Ideology:On Red Slogan Publicity and Slogan Elements in Classic Red Movies

中国共产党和人民军队向来重视宣传。在井冈山到中国解放的历史进程中,以红军标语为代表的宣传理念在斗争中逐渐成熟,其宣传内容伴随着外部环境、革命性质的变化而变化。红色经典电影作为中国革命的艺术化文本,在审美性展示中国革命和发展的同时,也将红色标语作为叙事元素呈现在影片之中。论文在总结红色标语宣传经验的同时,从叙事学角度对红色经典电影中的标语内容进行了解释,指出其作用具有红色宣传内容的历史化、红色宣传空间的景观化和红色宣传方式的故事化。

The Communist Party of China and the people’s army have always attached great importance to publicity work. In the historical process from Jinggangshan to the liberation of China,the publicity concept represented by the Red Army slogan gradually matured in the struggles. Its publicity content changed along with the external environment and revolutionary nature. As the artistic texts of the Chinese revolution,the classic red movies not only show the Chinese revolution and development aesthetically,but also present the red slogan as a space narrative element in the film. While summing up the experience of red slogan publicity,this paper explains the slogan publicity in classic red movies from the perspective of narratology,and points out that emphasis should be put on the historical content,landscape and story lines of red publicity.