“个体”何以成为“主体” 移动传播背景下“媒介”概念的演变与厘定

Rethinking the Concept of "Media" in the Context of Mobile Communication

"媒介"的概念是新闻传播学的一个本源问题,对其内涵的厘清可以加深对学科发展史及其知识的理解。文章追溯了"媒介"概念的词源,指出"媒介"被主体所使用进行信息生产与传播从而得以成为"媒体";从"媒体"到"自媒体"概念的演变体现了主体的"把控"与"确认";而"个体"真正成为"主体",则是"自媒体化"这一命题的内在要义。

The concept of "media" is an original problem of journalism and communication,the clarification of its connotation can deepen the understanding of the history of the subject’s development and its knowledge. This article traces the etymology of the concept of "media" and points out that the "intermediary" becomes the "media" for the purpose of information production and dissemination. The evolution of the concept from "media" to "self-media" reflects the subject’s "control" "and "confirmation". When the "individual" truly becomes the "subject",the process of "selfmediaization" is completed in essence.