我国物流企业标准化行为形成机理及对创新能力的影响研究

Research on the Formation Mechanism of Standardization Behavior of Logistics Enterprises and its Impact on Innovation Ability

本文基于计划行为理论(TPB),从物流企业标准化的主观规范、行为态度和感知行为控制3个维度分析标准化意愿形成的内外因素,并将组织公民行为作为标准化意愿与行为的调节变量,构建我国物流企业标准化行为形成机理的理论分析框架.在此基础上,进一步探讨物流企业标准化行为对创新能力的影响.研究发现:(1)主观规范、行为态度和感知行为控制对标准化意愿的影响显著为正,其影响路径系数从大到小依次为行为态度(0.341)、感知行为控制(0.231)和主观规范(0.217);(2)主观规范和感知行为控制对行为态度具有明显的正向影响.组织公民行为中的个人和组织均在标准化意愿与标准化行为关系中具有显著的正向调节作用;(3)物流标准化行为对我国企业创新转化能力提升具有显著的促进作用,但对创新研发能力的促进作用不明显,即我国物流标准化行为具有明显的"重经济转化、轻技术研发"的创新特征.

Based on the theory of planned behavior(TPB),this paper analyzes the internal and external factors of the formation of standardization willingness from the three dimensions of subjective norms,behavior attitudes and perceived behavior control of logistics enterprise standardization,and uses organizational citizenship behavior as the moderating variable of standardization willingness and behavior to construct the theoretical analysis framework of the formation mechanism of standardization behavior of logistics enterprises in China.On this basis,it further explores the impact of logistics enterprises'standardization behavior on their innovation R&D capabilities and innovation transformation capabilities.The results of the study are:(1)The influence of subjective norms,behavior attitudes and perceived behavior control on standardization willingness was significantly positive,and the path coefficients of their influence from large to small were behavior attitude(0.341),perceived behavior control(0.231),and subjective norms(0.217);(2)Subjective norms and perceived behavior control have obvious positive effects on behavior and attitude.Individuals and organizations in organizational citizenship behavior have a significant positive regulatory role in the relationship between standardization willingness and standardization behavior;(3)Logistics standardization behavior has a significant role in promoting the innovation and transformation capabilities of Chinese enterprises,but it has a significant impact on innovation and research and development capabilities.The promotion effect is not obvious,in other words,Chinese logistics standardization behavior has obvious innovative characteristics of"emphasizing economic transformation and neglecting technology research and development".