湖南电视综艺节目的社会价值功能分析

Analysis of Social Value Function of Hunan TV Variety Show

湖南电视综艺节目作为湖南电视产业的核心内容,受到观众的广泛关注,在社会上产生了巨大影响力。然而,在湖南电视综艺节目的发展过程中,过度娱乐化现象一直备受争议,如何平衡经济价值和社会价值的关系,在娱乐大众和价值导向中寻找契合点,这是湖南电视综艺节目发展面临的最大难题。通过梳理湖南电视综艺节目经济价值与社会价值之间的关系,总结湖南电视综艺节目在社会价值传播中出现的问题,挖掘湖南电视综艺节目的社会价值,以建立健全湖南电视综艺节目评价体系,并进一步提升湖南电视综艺节目在新媒体环境下的受众影响力。

As the core of Hunan TV industry,Hunan TV variety show has been widely concerned by the audience and has a great influence on the society. However,in the development of Hunan TV variety show,the phenomenon of excessive entertainment has been controversial. How to balance the relationship between economic value and social value,and find the conjunction point in public entertainment and value orientation has become the biggest problem in the development of Hunan TV variety show. By combing the relationship between the economic value and social value of Hunan TV variety show,this paper summarizes the problems in the social value communication of Hunan TV variety show,and explores the social value of Hunan TV variety show,so as to build up an evaluation system of Hunan TV variety show and further enhance the audience influence of Hunan TV variety show in the new media environment.