网红电商经济背景下高校学生创新创业能力的培养研究

Study on Cultivating Students'Innovation and Entrepreneurship Ability under Background of Web Celebrity E-commerce Economy

自媒体和融媒体的发展,支付手段的变革,当代人经济观念的转变,网络红人粉丝经济的崛起,对当代大学生创新创业思维的培养具有借鉴意义。农村城市“同网同速”,为学生创新创业开拓市场保驾护航;网络支付市场韧性十足,助力“小店经济”蓬勃发展,为学生创新创业提供新的路径;电商直播用户规模急剧增长,为学生创新创业提供新支点。在此情景与机遇下,各高校仍面临创新创业培养教育体制不健全,缺乏专业的指导团队;学生创新创业意识薄弱,专业知识积累不足等问题。面对此困境,对新时代大学生创新创业精神培养进行路径探索,以期为提升大学生创新创业提供参考。

The development of"We-media"and"Convergence Media",transformation of payment means,the transformation of modern human's economic concepts,and rise of Internet celebrities'fan economy are quite important for cultivating innovative and entrepreneurial thinking of college students.It seems that"the same network and the same speed"in rural and urban areas could help students innovate and start businesses.Also,the network payment market is very resilient,which helps small shop economy to flourish and provides a new path for students to start their own businesses.The scale of e-commerce live broadcast users has increased sharplyandprovided a new route for students'innovation and entrepreneurship.Then,universities are faced with imperfect innovation and entrepreneurship training education system and lack of professional guidance team.Students'innovation and entrepreneurship consciousness is weak and poor at professional knowledge accumulation.Therefore,the paper tries to explore the path for cultivatingstudents'innovation and entrepreneurship.