融媒体背景下的网络直播研究

Research on Network Live Broadcasting under the Background of Financial Media

融媒体技术是指借助对媒介载体的最大化利用,将报纸、电视、广播及网络等媒体介质,在人力、内容以及宣传等方面加以整合,以此达成“资源通融、内容兼融、宣传互融、利益共融”的新媒体运营理念。在融媒体背景下,网络直播呈现出繁荣之势。基于此,探讨网络直播兴起的时代背景,研究融媒体背景下的网络直播以及融媒体时代网络直播的发展趋势。

The melt media technology refers to the maximum use of media carriers,the newspaper,television,radio,network and other media media,in human resources,content and publicity and other aspects of integration,so as to achieve the“resources,content,propaganda and benefits of mutual integration”of the new media operation concept.Under the background of financial media,network live broadcasting shows a prosperous trend.Based on this,this paper discusses the background of the rise of webcast,studies the webcast under the background of financial media and the development trend of webcast in the era of financial media.