主旋律电视节目的综艺化表达探索

Exploration of the Variety Expression of the Main Melody TV Program

对于我国电视节目来说,在现阶段电视节目逐渐综艺化的发展趋势下,要通过电视节目来传播和弘扬主旋律,仍是一个不小的挑战。对此,以山东卫视的《我们的新时代》为主要研究对象,将《我们的新时代》与另一档电视节目《寻声记》进行对比分析,旨在促进电视节目综艺化的表达过程中更有效地传播弘扬主旋律。

For the TV program of our country,it is still a challenge to spread and carry forward the main melody through the TV program under the developing trend of TV program’s variety gradually.In this paper,Shandong satellite TV’s“our New Era”as the main research object,“our new era”and another“sound track”TV program comparative analysis,the purpose is to promote the TV program variety in the process of expression more effective dissemination and promotion of the main theme.