我国中小企业营销渠道建设的策略研究

Research on the Strategy of Marketing Channel Construction of Small and Medium-Sized Enterprises in China

中小企业是我国国民经济的重要组成部分,加快推动中小企业的发展,有利于解决社会就业问题并提高经济发展质量。在营销渠道建设方面,虽然中小企业有其固定的营销模式,但在社会经济不断发展创新的背景下,中小企业需要加强营销渠道的发展和创新,培育高质量的营销人才。论文结合中小企业的营销渠道建设现状,探讨科学的营销渠道建设策略,旨在提高中小企业发展的质量和水平。

Small and medium-sized enterprises are an important part of China's national economy.Accelerating the development of small and medium-sized enterprises is conducive to solving the problem of social employment and improving the quality of economic development.In terms of marketing channel construction,although small and medium-sized enterprises have their own fixed marketing mode,but in the context of continuous development and innovation of social economy,small and medium-sized enterprises need to strengthen the development and innovation of marketing channels,and cultivate high-quality marketing talents.Based on the current situation of marketing channel construction of small and medium-sized enterprises,this paper discusses the scientific marketing channel construction strategy,aiming at improving the quality and level of development of small and medium-sized enterprises.