基于IP视野的福州漆艺资源开发

Resources Development of Fuzhou lacquer art based on IP

福州一直为我国漆艺重镇,但目前却面临工艺传承后继不足以及产业升级乏力等传统老工艺的共性问题。以文创IP助推福州漆艺产业发展不仅可以整合传统漆艺资源,还可以利用“互联网+”时代大众媒体的传播优势,在跨界融合、时尚设计、旅游产品开发等方面予以有益尝试。对此,文章阐述了自己的相关观点。

As always been an important city of lacquer art in China,Fuzhou is currently facing the common problems of traditional old crafts such as insufficient technological inheritance and lack of industrial upgrading.To promote the development of Fuzhou lacquer art industry by cultural and creative intellectual property is not only able to integrate the traditional lacquer art resources but also take advantage of the communication advantages of mass media in the era of“Internet+”,and make beneficial attempts in the aspects such as cross-border integration,fashion design and tourism product development.In this regard,the author of this paper elaborated her own opinions.