基于推文类型分析的高校图书馆微信公众号影响力提升实践研究——以河北工业大学图书馆为例

A Study on the Influence improvement of WeChat Official Account of University Library Based on Tweets Type Analysis—Taking the Library of Hebei University of Technology as an Example

随着移动互联网的迅猛发展,高校图书馆借助微信公众号发布其提供的各种阅读服务、资源、学术信息已是大势所趋。基于推文类型视角,以河北工业大学图书馆为例,选取8个推文评价指标,运用SPSS因子分析法对不同的推文类型进行评价分析,得出用户最感兴趣的四种推文类型。经过实践验证后发现,微信公众号的WCI指数和粉丝涨幅明显增加,进而提出有助于提升微信公众号影响力的推文发布策略,以期为其他高校图书馆微信公众号的发展与运营提供借鉴。

With the rapid development of Internet,University library publishes its reading service、resources and academic information by Wechat official account has been an irresistible trend.Based on tweets type and taking the Library of Hebei University of Technology as an example,choosing 8 indexes of tweets evaluation,using factor analysis of SPSS to evaluate the different tweets types,the four types of tweets that users are most interested in are identified.Through the analysis of practice,the increase of Wechat official account’s WCI index and followers were found.At last,the tweets release strategy which is helpful to improve the influence of WeChat official account was put forward,so as to help the development and operation of WeChat official account of other university libraries.