新冠肺炎疫情背景下美甲行业面临的挑战及对策

Challenges and Countermeasures Faced by the Nail Industry under the Background of the New Crown Pneumonia Epidemic

受新冠肺炎疫情的影响,全球经济呈现出下滑的趋势,严重影响了消费市场的消费力和消费信心。2020年至今,整个美容行业都呈现出低迷的发展态势,美甲作为美容行业其中之一,受到了多重考验,部分美甲门店甚至无法正常营业。因此,该文从疫情期间我国美甲行业陷入困境的原因出发,重点分析美甲行业在疫情期间面临的挑战,并且为一些美甲行业针对性地提出了应对策略,以使美甲行业恢复常态并在此基础上持续发力,实现可持续发展。

Affected by the COVID-19 epidemic,the global economy is showing a downward trend,which has seriously affected the consumption power and consumer confidence of the consumer market.Since 2020,the entire beauty industry has shown a sluggish development trend.As one of the beauty industries,nail art has been subjected to multiple tests,and some nail salons cannot even operate normally.Therefore,this article starts from the reasons why my country’s nail industry is in trouble during the epidemic,focuses on the challenges faced by the nail industry during the epidemic,and proposes some countermeasures for the nail industry.Let the nail industry return to normal and continue to make efforts on this basis to achieve sustainable development.