新媒体时代农产品市场营销的思路及策略研究

随着互联网信息技术的发展以及网络电商平台的崛起,人们的消费方式和购物习惯发生了很大改变,传统的消费市场受到强烈冲击,消费中心开始由线下转移到线上,新一轮的商品市场营销改革已经悄然开启。我国自古便是农业大国,有良田万倾,农户众多,农产品种类极其丰富,每年生产的农产品数量能够完全满足我国社会需求。在新媒体时代下,传统农产品市场营销模式的不足之处日益凸显,而新媒体平台的出现为农产品市场营销提供了一个崭新的思路。越来越多的农户选择将营销的重心放在新媒体平台,弥补线下市场营销模式的不足,从而提高自家农产品的销量。基于此,文章阐述了当下主流新媒体平台的特征以及借助新媒体平台进行农产品市场营销的优势,并提出一些新媒体时代下农产品市场营销策略,希望给相关人士一些参考。

With the development of Internet information technology and the rise of online e-commerce platform,people's consumption patterns and shopping habits have changed greatly,the traditional consumer market has been strongly impacted,and the consumer center has been transferred from offline to online.A new round of marketing reform of the commodity market has been quietly started.China has been a large agricultural country since ancient times,with rich fertile fields,many farmers and extremely rich types of agricultural products.The number of agricultural products produced each year can fully meet the social needs of our country.In the new media era,the shortcomings of the traditional agricultural product marketing model are becoming increasingly prominent,and the emergence of new media platform provides a new idea for agricultural product marketing.More and more farmers choose to focus on the new media platform to make up for the lack of offline marketing mode,so as to improve the sales of their own agricultural products.Based on this,this paper expounds the characteristics of the current mainstream new media platform and the advantages of agricultural product marketing with the help of the new media platform,and puts forward some agricultural product marketing strategies in the new media era,hoping to give relevant people some reference.