基于感知失衡的外卖配送交通安全研究

Research on traffic safety of takeaway delivery based on perception imbalance

为降低外卖配送交通事故发生概率,通过有序多分类Logistic回归分析个体属性与交通事故关联性,构建交通安全风险感知与配送效率感知失衡模型,分析外卖配送交通安全影响因素及路径关系。结果表明:配送员年龄、入行渠道对交通事故影响显著;COVID-19健康成本感知对交通安全风险感知和配送效率感知的失衡有显著中介调节作用。要实现交通感知平衡状态,互联网平台企业有必要按配送员年龄段、就业渠道实施差异化管理,树立良好交通安全意识。研究结果可为破解外卖配送“交通文明洼地”提供启示。

In order to reduce the probability of traffic accidents in the takeaway delivery,the relevance between individual attributes and traffic accidents was analyzed by using the ordinal Logistic regression.An imbalance model of traffic safety risk perception and delivery efficiency perception was constructed,and the influencing factors and route relationship of traffic safety in the takeaway delivery were analyzed.The results showed that the age and employment channel of delivery workers had significant impact on the traffic accidents.Covid-19 health cost perception played a significant mediation adjusting role on the imbalance of traffic safety risk perception and delivery efficiency perception.In order to achieve the balance state of traffic perception,it is necessary for the internet platform enterprises to implement the differentiated management according to the age and employment channel of delivery workers,so as to promote the establishment of good traffic safety awareness.The results provide enlightenment to solve the“traffic civilization depression”phenomenon in the takeaway delivery.