当代大学生异化消费行为分析--从网络贷款视角

An Analysis of Contemporary College Students’Alienated Consumption Behaviors--From the Perspective of Network Loans

大学生消费行为和认知发生潜移默化的变化。导致过度消费、攀比炫耀、信用消费、消费多元化、淡漠实用主义、追求自我价值、强调价值体等消费异化行为,影响着大学生群体消费观的构建。网络贷款使学生形成消费异化,扭曲了大学生的价值观。在马克思主义消费观的指导下,构以国情教育,构建学校、家庭、社会引导体系,克服消费异化现象,促进新时代大学生身心的和谐发展。

Nowadays,college students’behaviors and cognition in consumption have changed imperceptibly,which leads to excessive consumption,comparison and show off,credit consumption,consumption diversifi cation,indiff erence to pragmatism,pursuit of self-value,emphasis on value body and other alienated cconsumption behaviors.These alienated consumption behaviors affect the construction of college students’consumption concepts.The network loan leads to students’consumption alienation,distorts the college student’s value.Under the guidance of Marxist consumption concepts,we should conduct national conditions education for college student,construct the guidance system concerning the school,family and society,overcome the phenomenon of consumption alienation,and promote their harmonious development in body and mind in the new era.