“云+VR”技术与会展产业的融合模型及机理研究

Research on the Fusion Model and Mechanism of“Cloud+VR”Technology and Exhibition Industry

在“互联网+”与会展产业的一体化发展下,大数据、云计算、人工智能等新兴技术正积极与会展产业产生相关联系与渗透效应,以找寻自身新的产业形态。以融合模型为理论依据,在分析云+、VR技术以及会展产业发展的基础上,从理论构建、模式构建、策略构建三个方面构架融合理论框架及研究策略,采用熵值法与耦合协调度模型论证其融合效应,并尝试归纳其耦合协调中出现的问题,为打造新型数字化展览展示提出理论依据。

Under the integrated development of"Internet+"and the exhibition industry,emerging technologies such as big data,cloud computing,and artificial intelligence are actively creating related links and penetration effects with the exhibition industry in order to find their own new industrial form.This research,according to the theory the fusion model,and based on the analysis of cloud+,VR technology and the development of the exhibition industry,the theoretical framework and research strategy are integrated from three aspects:theory construction,model construction,and strategy construction.The coupling coordination degree model demonstrates its fusion effect,and attempts to summarize the problems in its coupling coordination,and proposes a theoretical basis for creating a new type of digital exhibition.