促进地方经济发展的应用型本科电子商务专业建设策略研究

Research on the Construction Strategy of E-commerce Major in Application-oriented Universities to Promote the Development of Local Economy

为地方经济发展服务是应用型本科电子商务专业人才培养的根本目标,而专业建设是培养合格人才的前提保障。因此,需明确电子商务专业建设的基本要求。在研究地方经济发展与应用型本科电子商务专业建设之间的互相促进、互相制约、融合发展关系基础上,提出应用型本科电子商务专业建设原则及策略。

Serving the development of the local economy is the fundamental goal of e-commerce talent cultivation of in application-oriented universities,and major construction is the prerequisite or cultivating qualified talents.Therefore,it is necessary to clarify the basic requirements of e-commerce major construction.On the basis of a study of the mutual promotion,mutual restraint,and integrated development relationship between the local economic development and the e-commerce discipline in application-oriented universities,the paper proposed relevant constructing principles and strategies.