贵州苗族女性传统服饰技艺与旅游产品开发研究

Research on Traditional Costume Technique of Miao Nationality Women in Guizhou Province and Tourism Product Development

以实地考察方式对贵州苗族女性传统服饰及旅游产晶开发现状进行调查研究,对目前旅游产品开发所面临的问题进行产品研究、产品设计、产品宣传和产品销售4个方面的路径探索,结合丹寨万达小镇、苗族姊妹节和“妈妈制造”公益项目3个产晶开发案例,为贵州苗族女性传统服饰技艺与旅游产品开发提供理论参考.

The present development status of traditional costume of Miao nationality women in Guizhou and the tourism product is investigated and studied by means of field inspection.This paper explores the four aspects of product research,product design,product promotion,and product sales on the current problems faced by tourism product development.By combining the three product development cases of Wanda Town in Dan village,Miao Sisters Festival and"Mother Made"charity project,the paper provides theoretical references for the development of traditional costume techniques and tourism products for Miao nationality women in Guizhou.