基于Stackelberg博弈模型的不同主导权的三级农产品电商供应链决策分析

A Decision-making Analysis of Agri-product E-commerce Supply Chain Based on Stackelberg Game Model

为研究不同主导权下农产品电商供应链收益分配问题,构建Stackberg博弈模型,对农产品生产商、第三方物流企业、电商企业构成的三级农产品供应链的集中决策模式和3种分散决策模式下成员最优决策行为进行分析,研究主导权对供应链最优决策的影响。结果表明,主导权对供应链成员的最优决策有显著影响,供应链成员拥有主导权时比其处于跟随地位时收益要高;在同一主导权下,拥有主导权的成员的收益要高于其他跟随地位的成员,但第三方企业除外;3种不同主导权分散决策模式下的供应链的总体利润均小于集中决策下的总利润。

In order to study the income distribution of agricultural product e-commerce supply chain under different dominance,the Stackelberg game model is used to analyze the decision-making behavior of the three-level agricultural product supply chain.The results show that:the dominant power has a significant impact on the optimal decision-making of supply chain members,in addition to the third-party logistics enterprises;when the member of the supply chain has the dominant power,the profit is higher than followers;under the same dominant power,the profit of the member who has the dominant power is higher than followers'profit.