我国主要客源国入境旅游季节性特征研究

A Research on Seasonal Characteristics of Inbound Tourism of Major Source Countries in China

利用SPSS18.0中的季节调整模型,对我国12个主要客源国入境旅游季节性特征进行研究。得到结论:第一,从外国人入境旅游的角度看,主要矛盾是如何进一步扩大其来华旅游人数规模。第二,可利用淡旺季规律展开有针对性的营销。第三,开发更加多样化的旅游产品,在6月至8月的淡季应更多开发避暑、水上旅游产品;在1月至2月的淡季应更多开发冰雪旅游产品或者避寒旅游产品。第四,大力发展节事旅游,打造国际精品旅游节事活动,可以春节为龙头使“到中国过春节”变成旅游新时尚。

Using the seasonal adjustment model in SPSS18.0,this paper studies the seasonal characteristics of inbound tourism in 12 major source countries in China.The results are as follows.First,from the perspective of inbound tourism of foreigners,the main contradiction is how to further expand the number of tourists to China.Second,targeted marketing can be carried out by using the law of low and peak seasons.Third,we should develop more diversified tourism projects,more summer-friendly projects and water tourism projects in the off-season from June to August;In the off-season from January to February,more ice and snow tourism projects or cold-friendly tourism projects should be developed.Fourth,we should vigorously develop festival tourism and create international tourism festival activities of high-quality.For instance,we can take advantage of the Spring Festival as a lead,so as to make“Celebrating the Spring Festival in China”a new tourism fashion.