基于RMP分析的扬州研学旅游产品创新研究

A Study on the Innovation of Yangzhou Research-based Tourism Products Based on RMP Analysis

发展扬州研学旅游产品,有助于提高扬州运河文化旅游城市形象的美誉度与知名度。也有利于培育青少年家国情怀与爱国热情,增强民族自豪感。通过RMP分析理论,研究扬州研学资源情况、市场条件以及产品类型。从而提出创新性研学旅游产品,以此来推动扬州研学旅游的现实发展。

The development of Yangzhou research tourism products is helpful to improve the reputation and popularity of Yangzhou Canal cultural tourism city image.It is also conducive to the cultivation of young people’s feelings and patriotic enthusiasm,enhance national pride.Based on the RMP analysis theory,the research resources,market conditions and product types of Yangzhou are studied.In order to promote the realistic development of Yangzhou research tourism,innovative research tourism products are put forward.