微信传播视角下周恩来精神网络育人研究

Research on Zhou Enlai’s Spiritual Network Education from the Perspective of WeChat Communication

近几年,微信迅猛发展,已成为青少年必不可少的信息交流工具,它对周恩来精神网络育人的实现发挥着非常重要的作用。本文通过对微信“微力量”进行梳理,对周恩来精神网络育人现状分析,围绕微信传播特点和传播机制,提出从深刻把握微信的媒介特性、优化周恩来精神网络文化供给、传播过程中加大学生的参与和协作、加强微信平台的管理等几个方面得出周恩来精神网络育人路径。

In recent years,with the rapid development of WeChat,it has become an indispensable information exchange tool for teenagers.It plays a very important role in the realization of Zhou Enlai’s spiritual network education.Based on the“micro power”of WeChat,this paper analyzes the current situation of Zhou Enlai’s spiritual network education.Focusing on the characteristics and mechanism of WeChat communication,this paper puts forward that Zhou Enlai’s spiritual network education can be obtained from the following aspects:deeply grasping the media characteristics of WeChat,optimizing the cultural supply of Zhou Enlai’s spiritual network,adding college students’participation and cooperation in the process of communication,and strengthening the management of WeChat platform.