基于方法-目的链的户外骑行人群旅游体验价值——以环青海湖线为例

Research onTourism Experience Value of Outdoor Cycling Based on Method-Object Chain——Takeing Qinghai Lake Route as Example

为了解户外骑行人群的体验价值,探索体验价值形成过程,以青海湖为例,结合方法-目的链理论绘制阶层价值图,建立“属性-结果-价值”的关系链接,还原骑行人群体验价值构成。研究发现:(1)骑行人群追求最多的是休闲娱乐价值,人们在选择旅行时首先考虑当地的风景风貌、基础设施和当地文化,在实际的骑行过程中产生愉悦身心和满足好奇的心理效应,最终达到休闲娱乐的体验价值。(2)自我实现是骑行体验的价值之一,人们依托于骑行文化、道路条件来完成挑战,达到自我实现的价值。(3)归属感和逃离也属于骑行体验价值,受骑行文化的影响,人们在旅途过程中情感得到了升华,最终形成归属感价值。部分倾向逃离价值的人群也会受群体影响,将体验价值转化至归属感层面,导致逃离价值并不明显。(4)各属性之间也并非单一发挥作用,而是两三个之间相互作用于骑行过程,最终产生某种体验价值,这也形成了户外骑行人群体验价值来源较为多元,途径相对复杂的现象。

In order to understand the experience value of outdoor cycling people and explore the formation process of experience value formation,the paper takes Qinghai Lake as an example,draws the value class map based on the method-object chain theory,establishes the relationship link of attribute-result-value,and restores the composition of the experience value of cycling people.The research finds out that(1)Cycling people mostly pursue the leisure value.When choosing to travel,people would first consider the local landscape,infrastructure and local culture,pleasant psychological effects in the actual cycling process,and ultimately achieve the experience value of leisure and entertainment.(2)Self-realization is one of the values of cycling experience.People rely on cycling culture and road conditions to complete the challenges and achieve the self-realization value.(3)Sense of belonging and escape also belong to the value of cycling experience.Influenced by the cycling culture,people's emotions are sublimated in the journey process,and finally form a sense of belonging value.Some people who tend to achieve the flee value are also affected by groups,transforming experience value into a sense of belonging,which will in turn result in the obvious value of escape.(4)The attributes do not play a single role,but two or three factors interact in the cycling process,and eventually produce some experience value,which also produce the formation of outdoor cycling people's experience value with multiple sources and relatively complex ways.