疫情防控常态化背景下居家在线健身课程研究——基于使用与满足受众行为理论

Indoor Sport Courses in Epidemic Prevention and Control——Based on Use and Gratification Audience Behavior Concept

基于“使用与满足”受众行为理论,对疫情防控常态化背景下居家在线健身课程进行研究。“使用与满足”理论视角下,在线健身课程存在如下问题:指导形式单一、受众使用需求效果不理想,在线健身课程同质化严重、受众情感需求难以满足,在线健身课程信息技术不成熟、受众认知与使用黏性不足,在线健身课程隐私保护不充分,受众社会整合需求存在隐患。针对上述问题,提出相应的发展路径:加强在线健身视频专业指导,丰富受众在线体验;创新在线健身课程内容,满足受众多元化需求;加快5G与在线健身课程技术融合,提升数据采集与服务精准度;加强信息隐私保护立法,保障受众个人信息安全。

Based on the use and gratification audience behavior concept,the paper points out the problems in the current online indoor sports courses,such as monotonous instruction,unsatisfactory effect of audience use,serious homogenization of online indoor sports courses,unmatured IT of the online indoor sports courses,insufficient audience recognition and use,insufficient privacy protection of the course and the hidden trouble in the audience social integration needs.The paper proposes to strengthen the online sports practice guidance,to enrich the online course experience,to innovate the content of the online sports course to satisfy the multiple needs of the audience,to speed up the integration of 5G with the online sports course technology to improve the accuracy of the data collection and service,and to strengthen the law to protect the information privacy.